Based on the division of seasons, each brand organizes their work schedule systematically. Starting from small formulating collections according to trend forecasts, production, distribution, marketing, to sales for indonesian. For example, to release the Fall 2018 collection, a big and small brand must have started work 5 months before the collection site was introduced to the press and buyers (September — January 2018).
Until the late 1980s, this season-based the business strategy shop was still the main play in the fashion industry online and offline. Changes began to occur in the 1990s, where big competition increased on the one hand, and the competitiveness of mass good production-based fashion businesses waned on the other. These two changes have forced every all clothing brand and retailer to create a business strategy that is able to offer products quickly according to developing trends – usually referring to luxury clothing trends that appear at Fashion Week. It was in this context that fast-fashion was born as traditional country season-based fashion business strategies faded. As a consequence, today we no longer recognize 8 seasons, but 24 different seasons, including new classifications, such as “back to school”, “prom”, and even “wedding” (Aguelov, 2016).
The critical question is, is it true that fast-fashion was born as a response to increasing badak togel market demand, so that the increasingly abundant supply coupon of a variety of clothing has become an urgent matter? The answer could be yes, if fashion market demand arises naturally. However, that is not the fact. Desires, tastes and trends in big fashion are essentially artificial: dictated or directed and controlled (Godart, 2012). Media and trend forecasting agencies are parties that play an important role in directing consumer desires, tastes and trends (see Coleridge, 1988; Bartlett, Cole and Rocamora, 2013; Hoskins, 2014; Lantz, 2016; and Nelson Best, 2017). “